The Brigham Young University Idaho (BYUI) Testing Center approached Soapbox Creative Agency for help with their advertising and public relations. As an account executive I was given this project to manage.
Through research we found that the students of BYUI have a negative opinion of The Testing Center. Our campaign goal was to help students feel more comfortable while testing and to be aware of the services provided by The Testing Center. |
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The big idea of the campaign is relating The Testing Center to an airport. Flying and testing are similar in that they're both stressful but necessary. There are many airlines who make flying more comfortable by providing complementary services. In our campaign we highlighted services The Testing Center provides through various items such as: videos, test tip posters, a baggage size checker, etc.
An in depth over view of The Testing Center and their goals may be view here in a PDF download of their campaign pitch book.
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